Idea Napkin No. 1

1) Me: I am a student at the University of Florida currently on track to graduate with a degree in advertising with a minor in geography and innovation. I brew my own beer so I know the majority of the technical aspect of brewing. I have also worked with many different companies, from a hot tub company to a medical research team, so I know many aspects of the business world. If I were to start my business, I would put my heart and soul into finding the best way to distribute my kegerator system.

2. What am I offering to my customers? I am offering a cheap way to keep kegs cold without the use of a trash can and ice. My cheaper alternative will work just as well as expensive and bulky kegerators. It will cut down on weight and size to maintain space for the room.

3. Who am I offering it to? I want to offer to the young adult crowd, above 21, that enjoys throwing parties. Kegs are generally a party item and I want to appeal to those people. They will be mostly people on tight budgets, so I want to appeal to their price range and keep prices reasonably low. I will be mostly targeting males because males consume beer more than women.

4. Why do they care? Customers would pay money for my product because individuals who like to throw parties don’t want to be inconvenienced by having to constant tend to a keg. They will see that this product will be step up from trash can filled with ice. It will be a classy item while also appealing to their wallets. They will see the product as a good item to have during parties and their friends will certainly appreciate it.

5. What are my core competencies? What set me apart is that no one has entered this market and I will be able to make my mark. I also have knowledge of the beer industry and of how kegs operate. I also have experience from being at these parties with a keg in a trash can and know how obsolete they are.

I believe that all previous elements fit well together and that my knowledge will help my business venture succeed. My experience with business and beer will give me experience needed to start my business. I know who my target market is and I will develop ways to advertise to their needs. I need to settle on what my final product will be designed to look like, but I believe the logistics are covered.