Amazon Whisperer

Amazon whisperer

Revenue Drivers: My revenue drivers are my main product, the kegerator, as well as the individual components that can be sold separately in case something on the kegerator broke. The majority of me revenue will come from the purchase of my kegerator. I will also have different tap handles to choose from so customers can customize their kegerator.

Next product: My next product will possibly be a table that can be used for every type of drinking game. It will have multi-purpose capabilities, but it can be used in most parties for any drinking game.

Next thing to enhance existing product: I could add more ways to customize the kegerator like more tap handles and more outer designs that allow for the customer to allow their personality to flow as well as the beer

Competing product: My competition is the EdgeStar Kegerator that costs around $425 and can break the bank for a college student. This product is a luxury product that keeps a keg cold and dispense beer from any sized keg.

Consumer Views: There were multiple complaints that the kegerator did not hold a temperature well which led to the beer being dispensed foamy and warmer. The majority of the positive reviews are just on the looks. I wouldn’t want to spend money on something that only looks nice and doesn’t work properly

Changes to the product: If I could make changes, I would spend more time on the kegerator keeping its temperature and not just on how it looks. You are spending a lot of money on a fridge, I would personally like the fridge to work properly.

I don’t think the product would fit with my product line because it goes after a completely different audience that I am chasing. It wouldn’t fit with the products around it.