My custom avatar is man between the ages of 21 and 30. He
enjoys the beer culture and frequently go out to bars and friend’s houses to
throw parties. His hobbies include brewing their own beer and playing football
with friends. He drives a Ford Explorer to fit all their friends in the car to
various events. He enjoys watching ESPN, the golf network and the SEC network
to get their info on sports news. He is single and does not have any kids. His
favorite book is Catch-22 because of the subtle comedy within the story that
plays on a serious subject. He may be starting to get older, but he doesn’t
feel that way and wants to keep partying with friends.
If this avatar was my ideal customer, we would have a lot in
common. We are both in the same age group and we both like to party with
friends and having a grand old time. I do not think that this is a coincidence
that we share a lot in common because I was the one who designed this product.
I would personally love to have this product and I would imagine people like me
would also like this idea.
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